STRATEGIST/ CREATIVE / ENTREPRENEUR
My name is Gena, and I feel most fulfilled using my creativity to bring visions to life. Guided by curiosity, empathy, and collaboration, I use creativity to build bridges: translating vision into execution, connecting product experience to customer needs, and aligning teams to shared goals. Over the last 9 years, I’ve driven brand growth, elevated customer experience, and led product innovation for fashion and technology companies, ranging from pre-seed to post IPO.
EDUCATION
Northwestern University, Kellogg School of Management
MBA + MS Design Innovation
University of Notre Dame, Mendoza College of Business
Bachelor of Business Administration Information Technology Management, Data Science
Creativity is how I connect to myself and to others. It isn’t just a skill; it’s a core value.
Creativity has manifested itself in many different ways for me over the years. It started in the more traditional sense, sketching fashion designs, making jewelry, staging photoshoots with my sisters. But my relationship with creativity has evolved, particularly as I’ve grown my professional career.
I’ve been able to call on my creative principles to make meaningful impact in the world around me. No longer just creating to create, but creating with purpose and using my creativity to serve as a bridge, whether that’s taking an organization from vision to execution or connecting a product experience to user needs.
My creativity is fed by curiosity, empathy, and collaboration. I feel most fulfilled bringing a vision to life – from the smallest scale, helping a friend pick out their outfit, to the largest scale, designing the future of product innovation for a top athletic brand.
I’m focused on creating beautiful and meaningful experiences, products, and spaces, with the intention of designing and growing solutions that make the world a better place.
SKILLS
STRATEGY
Business Case Development
Hypothesis Testing
Market Analysis & Benchmarking
Opportunity Assessment
Risk Analysis
Roadmapping
PRODUCT & DESIGN
Journey Mapping
Persona Creation
Prototyping
Segmentation
User Research
User Experience
DATA & TECHNOLOGY
Artificial Intelligence
Data Analysis
Data Visualization
Generative AI
Retail Analytics
Technology Architecture
OPERATIONS
Change Management
Operations Analytics
Process Mapping
Process Redesign
Project Management
Warehouse Operations
MARKETING
Content Strategy
Funnel Optimization
In Person Activation
Paid Advertising
Performance Marketing
User Acquisition