STRATEGIST/ CREATIVE / ENTREPRENEUR

My name is Gena, and I feel most fulfilled using my creativity to bring visions to life. Guided by curiosity, empathy, and collaboration, I use creativity to build bridges: translating vision into execution, connecting product experience to customer needs, and aligning teams to shared goals. Over the last 9 years, I’ve driven brand growth, elevated customer experience, and led product innovation for fashion and technology companies, ranging from pre-seed to post IPO.

EDUCATION

Northwestern University, Kellogg School of Management

MBA + MS Design Innovation

University of Notre Dame, Mendoza College of Business

Bachelor of Business Administration Information Technology Management, Data Science

Creativity is how I connect to myself and to others. It isn’t just a skill; it’s a core value.

Creativity has manifested itself in many different ways for me over the years. It started in the more traditional sense, sketching fashion designs, making jewelry, staging photoshoots with my sisters. But my relationship with creativity has evolved, particularly as I’ve grown my professional career.

I’ve been able to call on my creative principles to make meaningful impact in the world around me. No longer just creating to create, but creating with purpose and using my creativity to serve as a bridge, whether that’s taking an organization from vision to execution or connecting a product experience to user needs.

My creativity is fed by curiosity, empathy, and collaboration. I feel most fulfilled bringing a vision to life – from the smallest scale, helping a friend pick out their outfit, to the largest scale, designing the future of product innovation for a top athletic brand. 

I’m focused on creating beautiful and meaningful experiences, products, and spaces, with the intention of designing and growing solutions that make the world a better place. 

SKILLS

STRATEGY

Business Case Development

Hypothesis Testing

Market Analysis & Benchmarking

Opportunity Assessment

Risk Analysis

Roadmapping

PRODUCT & DESIGN

Journey Mapping

Persona Creation

Prototyping

Segmentation

User Research

User Experience

DATA & TECHNOLOGY

Artificial Intelligence

Data Analysis 

Data Visualization

Generative AI

Retail Analytics

Technology Architecture

OPERATIONS

Change Management

Operations Analytics

Process Mapping

Process Redesign

Project Management

Warehouse Operations

MARKETING

Content Strategy

Funnel Optimization

In Person Activation

Paid Advertising

Performance Marketing

User Acquisition